House of Deréon is the fashion line by Beyoncé and her mother Tina Knowles founded in 2004. It is named by her maternal grandmother Agnèz Deréon. House of Deréon represents the three generations of women. Its tagline is "Couture.Kick.Soul".
In 2006 Beyoncé and her sister Solange launched the junior line Deréon which is cheaper priced. The tag line for Deréon is "Where the sidewalk and catwalk meet". Recently the ad campaign for Deréon's Fall 2010 collection was released. You see a much different Beyoncé here, but I love it! Changes are good for her business. Who wants to see the same Beyoncé for years?!
How do you like the new Beyoncé?